| Module 01 |
Introduction to Marketing |
| Module 02 |
Consumer Behaviour |
| Module 03 |
Market Segmentation |
| Module 04 |
Segmentation Using Cluster Analysis |
| Module 05 |
Airline Schedules |
| Module 06 |
Pricing and Revenue Management |
| Module 07 |
Airline Branding |
| Module 08 |
Marketing of FSNC and LCCs |
| Module 09 |
Promotion and Marketing Communication |
| Module 10 |
Social Media and Viral Marketing |
| Module 11 |
Distribution IT and Mobile |
| Module 12 |
Loyalty |