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M.Sc. In Air Transport Management Program  › Courses  › Airline Business Models and Strategic Management (2015-2016)
Airline Business Models and Strategic Management (2015-2016)
Course Instructors

The course instructors for the Airline Business Models and Strategic Management course are Dr. Keith Mason, Dr. John Frankie O'Connell, and Mr. Paul Hughes. Dr. Keith Mason and Dr. John Frankie O'Connell have the responsibility for the entire course. Their bios can be seen in the links below:

Dr. Keith Mason
Dr. John Frankie O'Connell
Mr. Paul Hughes

Course Intent

To provide students with an opportunity to develop their critical reasoning and analytical skills, to enhance their ability to work effectively within a group and make effective executive level presentations within an airline business gaming environment.

Course Timetable

Timetable for the course can be reached from the link.

Course Assessment

The assessment criteria and requirements can be seen in the document given.

Lecture Notes

Lecture notes will be shared privately.

Course Readings

Course readings can be seen in the table below:

Readings  
  An investigation into traveler performances and acceptance levels of airline ancillary revenues
  The transformation of a legacy carrier - A case study of Turkish Airlines

Assignments

Practical assignment can be reached from this link.