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Fundamentals of Airline Management (Fall 2014-2015) |
Course Instructors
The course will be given by the instructors from Boeing Team. Their names can be seen below:
Mrs. Debra Santos
Mr. James McBride
Mr. Bruce Tecklenburg
Mr. Tom Creighton
Mr. Shahab Matin
Mr. David Rynes
Course Information
General course information can be found in this link.
Course Requirements
The graded course elements and the assigned weights are listed below (100 percent total):
- 20 percent — Individual contribution to case discussion (“participation”)
- 30 percent — Case study report
- 50 percent — Final Examination
Each component of a student’s grade in this course will be assigned as a percentage grade (ranging from 0% to 100%). The final grade for the course will be calculated by multiplying each grade by the weight in the grading system described above.
Course letter grades will be assigned using the plus/minus system. As a guideline, students should target at least a performance level of 90 percent to earn an A- or above, 80 percent to earn a B- or above, and 70 percent to earn a C. The assignment of plus/minus within these general grade categories will be determined based on breaks in the overall distribution of grades and the instructor’s discretion.
The more you put into the course, the more you get out of it.
Course Schedule
Course Schedule can be seen from this link.
Course Goals
Course Goals can be seen from this link.
Content, Organization & Delivery
The major theme in this course, Fundamentals of Airline Management, is woven throughout the following eleven half-day modules:
- Current Market Outlook
- Airline Strategies & Business Models
- Airplane Finance
- Airplane Performance
- Airline Economics
- Network & Fleet Planning
- Revenue Management
- Airplane Value Analysis
Students will apply lecture material to analyze several two real case scenarios. It is paramount that each and every student be thoroughly prepared for every class session.
Lecture Notes
Lecture Notes can be seen in the table below:
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Current Business Environment |
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Current Market Outlook |
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MonteCristoAir Case Study Introduction |
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Airline Strategies and Business Models |
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Financial Analysis for MonteCristo Air |
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Airline Economics |
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Airplane Value Analysis |
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Network and Fleet Planning |
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Airplane Performance |
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Monte Carlo Analysis Techniques Applied to Airplane Performance |
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SWOT Analysis |
Other Materials
In addition to the lecture slides, these reference materials are suggested to the students.
- Rigard Doganis, "Flying Off Course: The Economics of International Airlines"
- Rigard Doganis, "The Airline Business"
- Peter S. Morrell, "Airline Finance"
- Peter S. Morrell, "Moving Boxes by Air"
- Pat Hanlon, "Global Airlines"
- Stephen Holloway, "Straight and Level: Practical Airline Economics"
- Journal of Air Transport Management
Fleet Case Study
Case preparation and the activities that are antecedent to effective case analysis (including theory and lecture notes studying) will be important. These activities include, but are not limited to, reviewing previous course materials. The basic theoretical underpinnings of the various topics covered are a prerequisite to intelligent analysis and problem solving.
One case analysis is required from each study group (5-6 team members).
The length of the reports is constrained to a maximum of 20 pages (typed and double-spaced). Students may attach as many exhibits (e.g. clearly labeled and referenced spreadsheets, tables, graphs, and supporting calculations) as they see appropriate.
Much of the case study assignments involve open discussion of the issues. Students should be ready to be challenged to defend their point of view and articulate their position. Students are encouraged to take risks and actively participate in class discussion.
Case Study Materials
At each table, different materials for each case study can be seen.
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Monte Cristo Air Case Study Review |
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APS Case Study Table of Contents |
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APS Case Study Process |
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APS Case Study Presentation Scorecard |
| CMO with Air Cargo |
Current Market Outlook |
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Route Map and Cities |
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Fleet Composition |
| Finance Overview |
Financial Report |
| Network & Fleet Planning |
Flight Timetable |
| Airline Strategies & Business Models |
Route Profitability |
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Finance Department Primer |
| Finance Overview |
Ratio Analysis |
| Airline Economics |
Aircraft Pricing |
| Airline Economics |
Jet Fuel Prices |
| Airline Economics |
Aircraft Finance Market |
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Fleet Evaluation Department Primer |
| Airplane Performance |
Airplane Characteristics: Current Fleet, Single Aisle Part 1 |
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Single Aisle Part 2, Twin Aisle |
| Airplane Performance |
PLT 737 classic; PLT A321 classic; PLT 737 newgen |
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PLT A321 newgen; PLT 767; PLT A330
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| Value Analysis |
Operation Costs |
| Airplane Performance |
New International Destination Opportunities |
| Value Analysis |
Value Analysis |
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Network and Scheduling Department Primer |
| Airline Business Models |
New Competition Summary |
| Airline Economics |
Mixed Fleet Flying versus Commonality |
| Network & Fleet Planning |
Best Hub Structure |
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Operations Department Primer |
| All Modules |
Operating Statistics |
| Airline Economics |
Flight Delays |
| Airline Economics; Environment |
Air Traffic Services Planning |
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R&E Affairs Department Primer |
| Airline Business Models |
Defining Our Strategy and Business Model |
| Airline Economics; Environment |
Partnering Strategy |
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Sales and Marketing Department Primer |
| Airline Business Models |
Lower Hold Freight Opportunity |
| Airline Economics; Environment |
Flights to the Caribbean to use Biofuels |
| Network & Fleet Planning |
Passenger Survey Results |
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Aviation's Most Efficient Fleet AD |
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ImationLOCK Manual |
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ImationLOCK |
Additional Materials
Extra materials can be seen in the table below:
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Route Map and Cities |
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Fleet Composition |
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Flight Timetable |
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Route Profitability |
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Single Aisle Airplane Characteristics |
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Twin Aisle Airplane Characteristics |
Final Project
Project is due to 6th of February by 17:00, no extensions or excuses. It can be seen from this link.
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