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Service Management and Innovation |
Course Description
Innovation is an important tool for companies in service sector to sustain in a competitive environment and new growth to This course covers the innovation management concepts and methods for the service sector and introduces new service development process in this framework.
Course Objectives
- To provide conceptual understanding of innovation processes in service sector
- Building organization structure in the service sector for innovation
- Introducing the different innovation models and strategies in service sector
- Understanding the new service development process management
Course Outcome
- Ability to understand the innovation processes in service management
- Ability to develop and implement innovation strategies in service sector
- To provide organizational change using innovation in service sector
- The ability to manage the new product development processes
Course Plan
- An Introduction to Service Innovation. Key themes and definitions
- Exploring Similarity and Difference Across the Service Sector
- Patterns of Service Innovation
- Innovation Strategy in the Service Sector
- Innovation Networks: Relational Resources in the Service Sector
- Organizational Structure, Culture and Workspace Design
- The New Service Development (NSD) Process
- Learning and Knowledge in the Service Sector
- The External Sources of Service Innovation
- Service Innovation in the Virtual World
- Innovation Policy and Systems for the Service Sector
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