Cranfield University
PhD., School of Marketing, University of New South Wales
Senior Lecturer in Marketing and Research Director, Cranfield Customer Management Forum, Cranfield University

Past Experience
MESH Planning
Marketing Instructor, Australian Graduate School of Management
Marketing Instructor, University of New South Wales
Research Fellow, London Business School

Research and Teaching Focus
Customer value co-creation and assessment, consumer empowerment, real-time engagement

Short Bio
Dr. Emma K. MacDonald

University Website
Dr. Emma K. MacDonald